It is a tradition in cultured societies that when a religious festival approaches the price of eatables is dropped so that the poorer segments of the society may also comfortably partake of the festivities. In keeping with this tradition, Narjin Singh and his son Gurmeet Singh have dropped the prices of goods sold at their shop. Cameraman Mudasar Shah visited their shop to capture this humane gesture for Pakistan Saga.

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Culturally sensitive Sikh Shopkeeper in Jamrood Bazar.

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